Earlier this week, California Regional MLS (CRMLS), the nation’s second-largest multiple listing service, told agents to remove any photos, videos, or 3D tours created through CoStar platforms like Matterport. They even warned of possible fines for non-compliance.
But within 24 hours, CRMLS reversed its decision, clarifying that CoStar media can remain in listings—as long as the content wasn’t created exclusively for CoStar’s own sites.

The quick turnaround caused plenty of anxiety for real-estate professionals across the country. It also raised an important question for all of us in the industry: Who truly owns and controls the digital media attached to a property listing?

Key Takeaways for Agents and Sellers

• Understand your media rights. When you hire photographers or use services like Matterport or other virtual tour platforms, make sure you understand where that content can legally appear.
• Stay alert to MLS updates. A simple rule change—or even a misunderstanding—can ripple through your marketing overnight.
• Communicate with clients. Sellers should know how their home’s photos, videos, and tours may be shared—or restricted—across online platforms.

As technology continues to evolve, so do the partnerships and disputes between major real-estate platforms. The best protection for agents and clients alike is staying informed and maintaining control over the assets that represent your listings.

At Coldwell Banker Riviera Realty, our agents are committed to using trusted, compliant tools that showcase your property beautifully—while ensuring your listing remains fully visible across the widest range of online platforms.